A great label design only becomes “real” when it can be produced consistently.
MCC helps brands stand out with premium labels, including solutions and enhancements designed for beverage markets.
Meet the creative conduit who translated our place-led brief into an iconic packaging system.
Absorbing the story behind the latitude, reef, and clarity we wanted the spirit to represent, we gave him the freedom to lead the creative direction.
Premium glass must be more than beautiful — it needs to perform consistently where it counts.
A bottle that looks beautiful in light, feels substantial in-hand, and holds up through the practical realities of trade and distribution.
We set out to build a bottle that could carry a coastal, premium identity while meeting the everyday realities of wholesale and hospitality.
That meant focusing on the practical details as much as the aesthetics. Because packaging isn’t decoration — it’s part of performance.
From Concept to Shelf is our way of spotlighting the partners behind Latitude 16 Organic Gin.
Each post focuses on one stage of the build — from bottle and glass to labels and secondary packaging — and the specialists who helped turn a creative brief into a production-ready system.
Latitude 16 Gin has received international recognition from the World Brand Design Society Awards for its branding and packaging.
The custom bottle is a key part of why L16° reads as a premium proposition in both retail and venue settings.
Inspired by the Reef and the Rainforest, this new premium spirit captures the essence of two UNESCO World Heritage sites.
A new wave of premium Australian craft gin has arrived. Coast Distillery proudly announces the launch of Latitude 16 Organic Gin (L16)
Over the past decade, Australian gin has moved from boutique curiosity to backbar essential.
From laneway cocktail bars in Melbourne to luxury resorts in the Whitsundays, consumers are demanding authenticity and craftsmanship in every pour.
